This is a vintage two-page spread print advertisement for Levi's Hard Jeans from 1998. The ad features a bold statement: "Stiffer than aluminum siding, but not nearly as comfortable," emphasizing the toughness and durability of the jeans. The image showcases a pair of Levi's jeans folded and positioned next to a piece of aluminum siding, reinforcing the message of strength and resilience. This ad captures the rugged spirit of the 1990s with its straightforward and impactful design.

• Original 1998 Levi's Hard Jeans advertisement
• Two-page spread carefully removed from a magazine
• Measures approximately 8" x 11" per page
• Highlights the durability and toughness of Levi's jeans
• Perfect for collectors of 1990s memorabilia and vintage advertisements